On Thursday night we hosted our first focus group here at Bunker HQ. We invited 4 Bunker fans into our office to discover more about them and their thoughts on the brand and the Bunker collection.
As a small independent British brand it’s vital for us to understand our customers to help the word spread about our brand and increase Bunker clothing fans.
We learnt a lot about golfers who like our brand, likes and dislikes about our collections, what the guys would like to see and some great feedback around sizing, pricing and improving club bunker to focus on playing more golf.
A massive thank you goes to Richard, Robin, Matt and Jez for coming over to us in their own time and helping us and answering our questions and giving us feedback with absolute honesty.
Thanks to Robin for giving a great insight to the night via the Golf Monthly forum. See what he has to say about his experience here.
I found the whole experience very insightful, refreshing and most importantly, honest.
Read more at http://forums.golf-monthly.co.uk/showthread.php?97957-Bunker-Mentality#IHczsEiTJZJCihKD.99
Everyone’s feedback is always welcome so please never hesitate in contacting us.
We are going to run regular focus groups throughout the year so if you want to be involved get in touch. Email firstname.lastname@example.org