Please find attached our proposal to attain TGI Golf accreditation.
We think we are bringing something new to the table. Something interesting. Something that the market is ready for. Indeed, we think we are bringing something unique. We are devoted to golf. We are dedicated to style. And we are 100% independent. And, above all else, we dare to be different.
Thank you for giving us this opportunity,
Tamasine Green, MD/Owner Bunker Mentality
There are too many shades of grey. A plethora of homogeneous sports brands. The golf market needs to change. It needs a New Mentality.
We are devoted to golf. Golf is our obsession. It's our thing. It's why our brand exists. We don't do other sports. And whilst golf is full of golf stars, our stars are the golf addicts who get up at dawn to "hit it hard".
We are dedicated to style. Golf is a game of traditions and making the effort to dress well is part of that heritage. We create modern, British clothing reflecting our belief that "style matters". And that style is defined by the use of dynamic colours, graphic energy and attention to detail.
And we are 100% Independent. Trading for over 15 years, we know the market and we know our customers. And we live and breathe it every day.
We invest time and resource to leverage the power of Facebook's algorithm and user base to reach the right person (with the right mentality) with the right message at the right time. With a robust understanding of the Bunker customer we can target them and push them toward our retail partners. This allows us to deliver a clear and appropriate marketing message to our audiences about the brand being in their particular local pro shop.
We are constantly testing our messages, ad formats, delivery and demographics to ensure we resonates with our intended audiences to drive traffic and footfall to our network of Bunker partners.
Bunker Mentality will offer the following terms to all TGI customers for all orders:
In addition, Bunker Mentality will make available a payment plan facility (subject to satisfactory credit checks and is at the discretion of Bunker Mentality) which offers a four-month payment plan eg delivery February 2019 – payments March 2019, April 2019, May 2019 and balance paid end-June 2019.
A POS programme will be made available to TGI customers who commit to the Bunker Mentality programme as follows:
Our plan is to work with the TGI team to identify and secure a maximum of 50 TGI accounts in the UK and Ireland as Bunker Mentality stockists. We will provide TGI with suggested criteria to enable relatively easy identification of these retailers, including location, retail space, other brands stocked, and emphasis on and understanding of apparel. It has to be a shared mentality.
Whilst we were obviously disappointed to fail to secure our accreditation in 2017, we fully understood the reasons for the decision. However, we believe we have demonstrated in the past twelve months what we are now ready to move on to the next critical phase in our journey – a partnership with TGI Golf.
We believe we are ready and we know we are willing. Thank you.