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DEVOTED TO GOLF DEDICATED TO STYLE

Dear Eddie,

Please find attached our proposal to attain TGI Golf accreditation.

We think we are bringing something new to the table. Something interesting. Something that the market is ready for. Indeed, we think we are bringing something unique. We are devoted to golf. We are dedicated to style. And we are 100% independent. And, above all else, we dare to be different.

Thank you for giving us this opportunity,

Tamasine Green, MD/Owner Bunker Mentality

WHY A NEW MENTALITY?

There are too many shades of grey. A plethora of homogeneous sports brands. The golf market needs to change. It needs a New Mentality.

Bunker Mentality
Bunker Mentality
Bunker Mentality

A BUNKER MENTALITY

We are devoted to golf. Golf is our obsession. It's our thing. It's why our brand exists. We don't do other sports. And whilst golf is full of golf stars, our stars are the golf addicts who get up at dawn to "hit it hard".

We are dedicated to style. Golf is a game of traditions and making the effort to dress well is part of that heritage. We create modern, British clothing reflecting our belief that "style matters". And that style is defined by the use of dynamic colours, graphic energy and attention to detail.

And we are 100% Independent. Trading for over 15 years, we know the market and we know our customers. And we live and breathe it every day.

USE OF DIGITAL MARKETING

We invest time and resource to leverage the power of Facebook's algorithm and user base to reach the right person (with the right mentality) with the right message at the right time. With a robust understanding of the Bunker customer we can target them and push them toward our retail partners. This allows us to deliver a clear and appropriate marketing message to our audiences about the brand being in their particular local pro shop.

We are constantly testing our messages, ad formats, delivery and demographics to ensure we resonates with our intended audiences to drive traffic and footfall to our network of Bunker partners.

Our progress since June 2017

  • Saleability/RRP: Over 70 accounts now engaged, comprising Foremost, TGI and neutral green grass accounts in the UK, Europe and USA. Early days for sell-through data but indications good. American Golf trial is underway and we are on auto-replenishment. The US is starting to take off and Japan continues to be an important market for us. Recently entered in to a new licence agreement in Korea. Spain/Portugal up and running and in discussions with Australia. Serious interest from Germany but we need to find the right partner.
  • Quality/Returns: Our returns are negligible (based on B2C and B2B trading history). Quality is regarded as excellent. We have a no-quibble policy such is our confidence in our product.
  • Availability: We buy to forecast (not order book). Stock holding therefore pretty significant and we are promoting that we can offer immediate business as we go into SS18. In-season sales already running at over 22% as at the beginning of May.
  • Delivery: 95% of our deliveries are next working day. Systems are in place to maintain these service levels as demand grows.
  • Reps/Service Support/Credit Control: Our preference is to employ our own people and will grow our team in line with the growth of the business. We have introduced an E-Distribution service for the smaller accounts in conjunction with our own dedicated team in the Bunker – early indications are positive, especially from the more remote areas of the UK.

The Terms

Bunker Mentality will offer the following terms to all TGI customers for all orders:

  • Line Discount - 6%
  • Settlement Discount - 4%

In addition, Bunker Mentality will make available a payment plan facility (subject to satisfactory credit checks and is at the discretion of Bunker Mentality) which offers a four-month payment plan eg delivery February 2019 – payments March 2019, April 2019, May 2019 and balance paid end-June 2019.

A POS programme will be made available to TGI customers who commit to the Bunker Mentality programme as follows:

  • Minimum Order £1,500 – 1.2m slat wall fixture/fittings
  • Minimum Order £2,500 – 2.4m slat wall fixture/fittings

The Service

  • Dedicated account representative
  • Free carriage on all orders
  • 50% off trade on all staff wear
  • 3 own-use FOC outfits per annum (subject to minimum order)
  • Website Links
  • Launching consumer-focused email
  • All orders express delivery
  • Orders received by 2pm dispatched same day
  • 2 courtesy visits per annum to provide: staff training, new product demos, merchandising assistance, etc.
  • No-quibble returns policy on faulty goods
  • All pick-ups arranged free of charge
  • Customer website access (password protected) to provide product and promo info plus downloadable POS

Strategic Partnership – a Shared Mentality

Our plan is to work with the TGI team to identify and secure a maximum of 50 TGI accounts in the UK and Ireland as Bunker Mentality stockists. We will provide TGI with suggested criteria to enable relatively easy identification of these retailers, including location, retail space, other brands stocked, and emphasis on and understanding of apparel. It has to be a shared mentality.

Summary

Whilst we were obviously disappointed to fail to secure our accreditation in 2017, we fully understood the reasons for the decision. However, we believe we have demonstrated in the past twelve months what we are now ready to move on to the next critical phase in our journey – a partnership with TGI Golf.

We believe we are ready and we know we are willing. Thank you.

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